Business Design Associates Chairman Fernando Flores has divided the next fifty years into three eras. During the information era, which he says is now coming to an end, business communication, transactions, and marketing were perceived as forms of information transfer; the Internet, client-server architecture, and database system are typical of the kinds of technologies invented in this era.
The second era, an age of convenience, is now under way and will last about twenty years. It focuses on maximizing customer satisfaction by catering to individual preferences, desires, and tastes. It is pervaded by a concern for making business convenient for consumers. Collaboration, workflow, and just-in-time manufacturing technologies will dominate in this era.
The third era will focus on the reputation and identity of the business in a world of many imponderables. These uncertainties will be the result of cheap, fast, global communication and the increased confusion people will experience as they pursue their own conveniences. The technologies of this era will focus on measuring aspects of identities, projecting them, and building stable social realities.
From: The Internet After 30 Years
The second era, an age of convenience, is now under way and will last about twenty years. It focuses on maximizing customer satisfaction by catering to individual preferences, desires, and tastes. It is pervaded by a concern for making business convenient for consumers. Collaboration, workflow, and just-in-time manufacturing technologies will dominate in this era.
The third era will focus on the reputation and identity of the business in a world of many imponderables. These uncertainties will be the result of cheap, fast, global communication and the increased confusion people will experience as they pursue their own conveniences. The technologies of this era will focus on measuring aspects of identities, projecting them, and building stable social realities.
From: The Internet After 30 Years